Art Direction
Cosmetics
forma 2021
OVERVIEW
Lumina Cosmetics is a clean beauty brand committed to sustainable skincare. FORMA STUDIO partnered with Lumina to revamp their digital identity and build a visually compelling e-commerce platform that reflects the brand’s values of purity, simplicity, and elegance.
the challenge
Lumina needed a cohesive brand presence that stood out in a saturated market. Their old site lacked visual storytelling and failed to convey their eco-conscious mission.
2025
year
Cosmetics
INDUSTRY
Art Direction
SCOPE OF WORK
